Make

Visual automation platform for workflows, AI agents, integrations and MCP tools

Research-based score

4.8

Tested

Features and capabilities4.9

Official Make pages verify visual scenarios, Maia, AI Agents, MCP Server and Client, 3,000+ apps, 30,000+ actions, API access and enterprise automation controls.

Usability and implementation4.6

G2's correctly matched Integromat-by-Celonis profile has hundreds of current Make reviews praising automation breadth, integrations and visual workflows, while users also report learning curve and credit-management challenges.

Pricing and value transparency4.7

Free, Core, Pro and Teams prices at the 10k-credit level are clearly published, annual billing saves 15% or more and higher monthly-credit tiers scale visibly; Enterprise remains custom.

Integrations, security and trust4.9

Make publishes GDPR and SOC 2 Type II compliance, encryption and SSO and operates within Celonis' broader ISO 27001 controls.

Scored by Shikha Goyal

Quick facts

Vendor: Make
Pricing model: freemium
Plan pricing: Free plan; Core is USD 12/month for 10,000 credits Vendor source checked; not a hands-on review
Free plan: Yes — check limits
Free trial: Not confirmed
Last verified: Not yet verified

About Make

Make is a visual automation platform for building workflows, AI agents and application integrations without conventional coding. It combines scenarios, routers, filters, AI Agents, Maia, MCP Server and Client, APIs and more than 3,000 app integrations. Plans are credit-based, where module actions consume credits, with self-serve Free through Teams and custom Enterprise.

Best for

Operations, marketing, sales and technical teams that need transparent visual automation across many SaaS apps, APIs and AI models.

Make pros and cons

Pros

G2 reviewers consistently praise Make's broad automation capabilities and ability to connect many business applications in one visual workflow.
The platform supports 3,000+ verified apps and can also connect custom systems through APIs, reducing the need for custom integration code.
Make AI Agents combine adaptive AI reasoning with visible deterministic automation rather than hiding agent behavior in an opaque black box.
Free through Teams pricing is transparent, and buyers can choose higher monthly credit volumes as workloads scale.
Make publishes GDPR and SOC 2 Type II compliance, encryption and SSO while Enterprise adds stronger security and support.

Cons

−G2 reviewers report a learning curve for more complex routers, iterators, data mapping and advanced multi-step scenarios.
−Credit consumption can become difficult to forecast because every module action in every scenario run contributes to usage.
−Advanced administration, enterprise integrations and 24/7 support require the custom Enterprise plan.
−Make does not provide a self-hosted deployment option, which can matter for organizations with strict infrastructure-control requirements.
−The correctly matched G2 product is listed under the older Integromat-by-Celonis seller identity, so users can accidentally confuse it with unrelated products named Make.

Features

9,000+ App Integrations

All plans with feature differences · Some enterprise applications can require Enterprise.

Enterprise security and governance

Enterprise · Custom contract required.

Make AI Agents

Available on all plans · Agent execution consumes plan credits and requires careful guardrails.

Routers and Filters

Free and higher · Each downstream module action contributes to credit consumption.

Execution Logs

Basic logs across plans; full-text search on Pro and higher · Retention and search depth vary by plan.

MCP Client

Current platform · External MCP security and availability are the customer's responsibility.

Make MCP Server

Current Make plans · Scenario executions consume credits.

Make API

Core and higher · API rate and account limits apply.

Maia by Make

Current Make platform · Availability and usage depend on account rollout and plan capacity.

Visual Scenario Builder

Free and higher · Advanced workflow logic has a learning curve.

Platforms

MCPWebAPI

Integrations

NetSuite Salesforce Google Sheets Model Context Protocol monday.com Slack OpenAI HubSpot CRM

Pricing

Free

USD 0.00/month with annual billing

Permanent free plan for learning and low-volume automation. Limit: 1,000 credits/month Limit: 15-minute minimum scheduled interval Billing unit: per organization/month

1,000 credits/month
Visual workflow builder
3,000+ apps
Routers and filters
Customer support

Core

USD 12.00/month

Entry paid automation plan for fundamental business workflows. Limit: Price scales with selected monthly credit volume Billing unit: per organization/month at 10k credits Minimum commitment: Monthly or annual

10,000 credits/month at displayed price
Unlimited active scenarios
One-minute scheduling
Higher data limits
Make API

Pro

USD 21.00/month

Advanced self-serve plan for high-performance automation and AI workflows. Limit: Displayed price is for 10,000 credits/month Billing unit: per organization/month at 10k credits Minimum commitment: Monthly or annual

Everything in Core
Priority scenario execution
Custom variables
Full-text log search

Teams

USD 38.00/month

Collaborative automation plan with team roles and shared templates. Limit: Displayed price is for 10,000 credits/month Billing unit: per organization/month at 10k credits Minimum commitment: Monthly or annual

Everything in Pro
Teams and roles
Share scenario templates

Enterprise

See pricing details

Custom enterprise plan for secure large-scale automation. Limit: Custom quote required Billing unit: custom Contact sales for a quote.

Everything in Teams
Custom functions
Enterprise integrations
24/7 support
Value Engineering
Overage protection

Official pricing / availability source · Checked 23 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: Not yet verified. Check the vendor's site for current pricing.

Read the full Make pricing article

Alternatives to Make

Zapier

AI orchestration and workflow automation platform connecting 9,000+ apps with Zaps, Tables, Forms, MCP, AI steps and developer tools.

n8n

Workflow automation and AI-agent platform combining visual orchestration, code and self-hosting

Gumloop

No-code AI agent and workflow platform with models, connectors and enterprise governance

Lindy

AI teammate for inbox, meetings, workflows, research and connected business tools

Read the full Make alternatives article

Make — frequently asked questions

What is Make used for?

Make is used to automate workflows across business applications, APIs and AI systems. Users build visual scenarios that move or transform data, trigger actions and branch logic. Make also supports AI Agents, MCP Server and Client workflows and thousands of application integrations, so teams can combine deterministic automation with AI reasoning in the same orchestration environment.

How much does Make cost?

Make has a Free plan with 1,000 credits per month. At the currently displayed 10,000-credit level, Core costs USD 12 per month, Pro USD 21 and Teams USD 38. Enterprise uses custom pricing. Buyers can choose higher monthly credit volumes, and annual billing currently saves at least 15% compared with corresponding monthly billing.

How do Make credits work?

A Make credit generally represents a module action in a scenario, such as adding a Google Sheets row or fetching data from Gmail. A single workflow run can therefore consume several credits if it executes several modules. Monthly plan prices scale with the selected credit allowance, so teams should estimate both run frequency and modules executed per run.

Does Make support AI agents?

Yes. Make AI Agents are available across current plans and run on the same visual canvas as standard scenarios. Agents can reason, select tools and act across connected applications while exposing their decisions in the Reasoning panel. Teams can add deterministic rules, approvals or stop conditions around agent behavior rather than relying on fully opaque autonomous execution.

How many apps integrate with Make?

Make currently advertises more than 3,000 pre-built applications and over 30,000 actions across its automation ecosystem. It also supports APIs, custom connections and Model Context Protocol. Current examples include OpenAI, HubSpot, Salesforce, Slack, Google Sheets, monday.com, NetSuite and many AI providers. Connected products can still impose their own permissions and fees.

What do G2 reviewers say about Make?

The correctly matched G2 seller profile, listed under Integromat by Celonis, rates Make 4.6 out of 5 from 351 reviews. Reviewers commonly praise automation breadth, integrations, visual workflows and efficiency. Negative themes include learning curve and credit-management complexity. SearchSagar excludes unrelated G2 products named Make and has not hands-on tested the platform.