Frase

Agentic SEO and GEO platform for researching, optimizing, publishing and monitoring content

AI Writing & Copywriting AI SEO & Content Optimization Tested

Research-based score

4.7

Tested

Features and capabilities4.8

Official Frase pages verify SEO/GEO content optimization, content auditing, AI visibility, Content Guard, publishing, internal linking, API, MCP and multi-site workflows.

Usability and implementation4.7

G2 reviewers strongly praise keyword and SEO guidance, usability and support, while recent reviews also flag data accuracy concerns and dissatisfaction around some legacy-plan changes.

Pricing and value transparency4.5

Starter, Professional and Scale monthly and annual-equivalent prices, a seven-day no-card trial, add-on seat prices and published overage rates are directly available.

Integrations, security and trust4.7

Frase publishes SOC 2 Type II, GDPR, encryption and enterprise SSO/SAML information and directly documents CMS, workflow, API and AI-agent integrations.

Scored by Shikha Goyal

Quick facts

Vendor: Frase
Pricing model: subscription
Plan pricing: USD 49/month or USD 39/month billed yearly Vendor source checked; not a hands-on review
Free plan: Not confirmed
Free trial: Yes — check eligibility
Last verified: Not yet verified

About Frase

Frase is an SEO and GEO content platform that helps teams research topics, create and optimize content, publish to supported CMS platforms, audit existing pages and monitor brand visibility across search engines and AI answer platforms. Its current product combines content scoring, AI Visibility, Content Guard, internal linking, content calendars, API access and MCP/CLI workflows.

Best for

SEO teams, agencies and content marketers that want one workflow for content research, optimization, publishing, auditing and visibility monitoring across Google and AI assistants.

Frase pros and cons

Pros

G2 reviewers consistently praise Frase's SEO terms, optimization scores and keyword guidance for making content optimization easier.
The platform now combines SEO optimization with GEO and AI-visibility tracking instead of treating AI search as a separate product.
Direct publishing to WordPress, Webflow, Sanity and Wix reduces handoffs between research, writing and CMS workflows.
Professional and Scale publish clear pay-as-you-go overage rates, while overages are off by default rather than automatically creating surprise charges.
Frase publishes SOC 2 Type II, GDPR, encryption and enterprise SSO/SAML information and supports API, webhooks, MCP and CLI automation.

Cons

−Starter begins at USD 49 per month, so occasional publishers may find lower-cost writing or SEO tools more economical.
−G2's recent review stream includes criticism about some legacy lifetime-deal changes and perceived separation of newer capabilities from older access.
−A recent verified G2 reviewer praised support but questioned article-data accuracy, reinforcing the need to validate SEO recommendations rather than follow scores blindly.
−Professional and Scale usage can generate overage costs when optional pay-as-you-go is enabled and teams exceed included articles, audits or AI prompts.
−Enterprise pricing, white-label commercial terms and custom API limits require a sales conversation.

Features

Internal Linking Suggestions

Professional and higher · Recommendations still require contextual editorial review.

AI Visibility

All paid plans with platform coverage varying by tier · Tracked platforms and prompt allowances vary by plan.

Content Audits

All paid plans · Monthly audit-page allowance varies by plan.

MCP and CLI

All plans · External agent or model costs can apply separately.

SEO and GEO Content Scoring

All paid plans · Scores should be validated against editorial quality and search intent.

API and Webhooks

Availability and limits vary by plan · Enterprise can have custom API arrangements.

Content Guard

All paid plans · Number of monitored pages varies by tier.

Google Search Console integration

Current platform · Requires authorized Search Console access.

CMS Publishing

All paid plans · CMS permissions and connector capabilities apply.

Content Calendar

Professional and higher

Platforms

CLIMCPWebAPI

Integrations

Make WordPress Wix Zapier Sanity Notion Slack Google Search Console Google Docs Webflow

Pricing

Starter

USD 49.00/month

USD 39.00/month with annual billing

Entry plan for individual marketers and small content programs. Limit: 10 articles/month Limit: 50 audit pages/month Limit: 10 Content Guard pages Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

1 seat
1 site
10 articles/month
50 audit pages/month
CMS publishing
SEO & GEO scoring

Professional

USD 129.00/month

USD 103.00/month with annual billing

Growing-team plan with larger content, audit and AI-search allowances. Limit: 40 articles/month Limit: 250 audit pages/month Limit: 75 Content Guard pages Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

3 seats
5 sites
40 articles/month
250 audit pages/month
Content calendar
Internal linking

Scale

USD 299.00/month

USD 239.00/month with annual billing

Agency and multi-site plan with larger scale and broader AI visibility. Limit: 100 articles/month Limit: 1,000 audit pages/month Limit: 300 Content Guard pages Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

5 seats
Up to 10 domains
100 articles/month
1,000 audit pages/month
Claude and Gemini visibility
Client-ready reports

Enterprise

See pricing details

Custom plan for large organizations and agencies requiring security, white-labeling or custom scale. Limit: Custom quote required Billing unit: custom Contact sales for a quote.

Custom seats and domains
White-label reports
Branded client portal
SSO/SAML
SLA
Custom API access

Official pricing / availability source · Checked 23 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: Not yet verified. Check the vendor's site for current pricing.

Read the full Frase pricing article

Alternatives to Frase

Jasper

AI marketing platform for on-brand content, agents, brand intelligence and workflow automation

Semrush

Brand visibility platform for SEO, AI search, competitor intelligence, content and marketing analytics

Surfer

SEO and AI visibility platform for planning, writing, optimizing and tracking content across search and LLM answers

Clearscope

SEO and AI-search content optimization with grading and visibility tracking

Read the full Frase alternatives article

Frase — frequently asked questions

What is Frase used for?

Frase is used to research, create, optimize, publish and monitor content for traditional search and AI answer engines. It combines SEO and GEO scoring, AI Visibility, page audits, Content Guard, internal linking and CMS publishing. Teams can also automate workflows through API, webhooks, MCP and CLI rather than treating Frase only as a writing editor.

How much does Frase cost?

Frase Starter currently costs USD 49 per month or USD 39 per month when billed yearly. Professional costs USD 129 monthly or USD 103 annual-equivalent, and Scale costs USD 299 monthly or USD 239 annual-equivalent. Enterprise pricing is custom. Professional and Scale can optionally enable published pay-as-you-go rates for extra monthly usage.

Does Frase offer a free trial?

Yes. Frase currently advertises a seven-day free trial with no credit card required. The trial uses the Professional feature set but caps usage at five articles, 50 audit pages and 25 AI prompts, with up to three seats. Because the trial is explicitly documented on the current pricing page, SearchSagar marks it as verified.

Can Frase track visibility in AI search?

Yes. Frase's current plans include AI Visibility, with coverage expanding by tier. Starter includes ChatGPT and Google AI visibility, Professional adds Perplexity, while Scale adds Claude and Gemini. The platform also provides AI crawler monitoring on higher tiers, helping teams evaluate discoverability beyond conventional Google rankings and content scores.

Which platforms integrate with Frase?

Frase directly documents integrations with WordPress, Webflow, Sanity, Wix, Google Search Console, Google Docs, Notion and Slack. It also supports API and webhook automation plus Zapier, Make, n8n, MCP and CLI workflows. Exact permissions and third-party automation costs depend on the connected service and the Frase plan in use.

What do G2 reviewers say about Frase?

G2 rates Frase 4.8 out of 5 from 310 reviews as of the research date. Reviewers frequently praise its SEO keyword guidance, optimization scoring and support. Recent critical feedback includes concerns about article-data accuracy and legacy-plan changes. These are customer-review themes and do not represent hands-on SearchSagar testing of the platform.