Semrush

Brand visibility platform for SEO, AI search, competitor intelligence, content and marketing analytics

Research-based score

4.7

Tested

Features and capabilities5.0

Current Semrush sources verify SEO research, Position Tracking, Site Audit, competitive analysis, content tools, AI Visibility, prompt tracking, MCP access, API integration and enterprise AI Optimization.

Usability and implementation4.6

G2 reviewers value Semrush's breadth, keyword research, competitor intelligence and reporting, while many also describe the interface as dense because of the number of tools and settings.

Pricing and value transparency4.2

Free access, SEO, Starter, Pro+ and Advanced monthly and annual-equivalent pricing is public, but Semrush also sells separate AI Visibility, Content, Local, Traffic & Market and other toolkits that can raise total cost.

Integrations, security and trust4.9

Semrush publishes extensive security, privacy and DPA documentation and Enterprise adds SSO, governance, audit logs, SLA and custom integrations; Semrush has been an Adobe company since April 28, 2026.

Scored by Shikha Goyal

Quick facts

Vendor: Semrush Holdings, Inc., an Adobe company
Pricing model: freemium
Plan pricing: Limited free account; paid SEO plan is USD 139/month or USD 117.33/month billed annually Vendor source checked; not a hands-on review
Free plan: Yes — check limits
Free trial: Yes — check eligibility
Last verified: Not yet verified

About Semrush

Semrush is a brand-visibility and digital-marketing platform for SEO, AI search, competitor research, content, local visibility, market intelligence and reporting. Its current SEO + AI Search packages combine traditional keyword, ranking and site-audit workflows with AI visibility tracking, while separate toolkits cover Content, Local, Traffic & Market, Social, Advertising and AI PR. Adobe completed its acquisition of Semrush in April 2026.

Best for

SEO, growth, content and marketing teams that need deep competitive data, rank tracking, technical audits and increasingly AI-search visibility in one broad marketing intelligence platform.

Semrush pros and cons

Pros

G2 rates Semrush around 4.5/5 with more than 3,300 reviews on its main product, giving it one of the strongest independent review bases in the SEO category.
Semrush combines keyword research, competitor intelligence, Position Tracking and Site Audit with newer AI-search visibility and sentiment analysis.
Current Starter and higher packages combine traditional SEO with prompt tracking across AI search rather than forcing teams to buy a completely separate visibility product.
Advanced adds API data integration and larger monitoring limits, while Enterprise can scale to unlimited prompts, multi-million-page crawling and custom integrations.
Semrush now benefits from Adobe ownership and is being integrated into Adobe's broader brand-visibility and customer-experience portfolio.

Cons

−G2 reviewers commonly say the platform can feel overwhelming because of the number of modules, settings and reporting surfaces.
−Pricing is premium for freelancers and smaller businesses, and additional users or specialized toolkits can add substantial monthly cost.
−Semrush sells multiple standalone toolkits in addition to SEO + AI Search, so total functionality and total price can be difficult to compare from one headline plan.
−Month-to-month subscriptions are not eligible for Semrush's standard seven-day money-back guarantee, which primarily applies to qualifying initial annual commitments.
−AI-search data, prompt limits and platform coverage are still evolving quickly, so teams need to recheck plan limits as Semrush and Adobe integrate their offerings.

Features

Content Optimization

Pro+ and higher in bundled pricing; Content Toolkit also available separately · Some content capabilities are toolkit-specific.

API Data Integration

Advanced and Enterprise · API limits and commercial terms vary by plan.

Enterprise AI Optimization

Enterprise · Custom quote and implementation required.

Position Tracking

SEO and higher · Tracked keyword limits range from 500 to 5,000 on current published plans.

AI Visibility

Included at different levels in current SEO + AI Search plans; also sold separately · Prompt and domain limits vary by tier.

Prompt Tracking

Starter and higher with published prompt limits · Current limits run from 50 to 200 prompts on bundled plans.

MCP Access

Starter and higher under current SEO + AI Search pricing · Tool and client support varies.

Keyword Research

SEO and higher · Report and metric-update limits vary by plan.

Site Audit

SEO and higher · Site and crawl limits vary by plan.

Competitor Analysis

SEO and higher · Historical depth and export limits vary by tier.

Platforms

MCPWebAPI

Integrations

Looker Studio Claude Semrush API Lovable Google Analytics 4 Google Search Console

Pricing

Free

USD 0.00/month with annual billing

Limited free-level Semrush access for basic exploration. Limit: Heavily restricted reporting and tracking compared with paid plans Billing unit: per account Minimum seats: 1

Limited keyword and domain reports
Limited website monitoring

SEO

USD 139.00/month

USD 117.33/month with annual billing

Entry professional SEO plan with AI-search monitoring. Limit: Lower limits than Starter and Pro+ Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

5 websites
500 tracked keywords
Keyword research
Competitor analysis
Position Tracking
Site Audit

Starter SEO + AI Search

USD 199.00/month

USD 165.17/month with annual billing

Small-team package combining SEO and larger AI visibility tracking. Limit: 1 AI brand-performance domain Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

5 websites
500 tracked keywords
50 AI prompts
1 AI brand-performance domain
300 AI visibility reports/day
MCP access

Pro+ SEO + AI Search

USD 299.00/month

USD 248.17/month with annual billing

Growth package with historical SEO data and larger AI visibility limits. Limit: Higher-tier API features require Advanced Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

15 websites
1,500 tracked keywords
100 AI prompts
Historical SEO data
Content optimization
Cannibalization analysis

Advanced SEO + AI Search

USD 549.00/month

USD 455.67/month with annual billing

Advanced package for larger teams needing API and scale. Limit: Enterprise-scale prompt tracking and governance require custom plan Billing unit: per account/month Minimum seats: 1 Minimum commitment: Monthly or annual

40 websites
5,000 tracked keywords
200 AI prompts
SEO Share of Voice
API data integration

AI Visibility Base

USD 99.00per month, billed annually

Standalone AI visibility toolkit for teams not buying the bundled SEO package. Limit: Separate from broader SEO package Billing unit: per domain/month equivalent Minimum seats: 1 Minimum commitment: Annual at displayed price

25 custom prompts
1 brand-performance domain
ChatGPT, Google AI, Gemini and Perplexity coverage
Competitor and prompt research
AI-ready Site Audit

Enterprise

See pricing details

Enterprise brand-visibility platform for multi-brand and multi-market organizations. Limit: Custom quote required Billing unit: custom Contact sales for a quote.

Unlimited projects and custom limits
Large-scale prompt tracking
Broad LLM coverage
ROI attribution
Forecasting
Custom integrations and API

Official pricing / availability source · Checked 23 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: Not yet verified. Check the vendor's site for current pricing.

Read the full Semrush pricing article

Alternatives to Semrush

Jasper

AI marketing platform for on-brand content, agents, brand intelligence and workflow automation

Surfer

SEO and AI visibility platform for planning, writing, optimizing and tracking content across search and LLM answers

Frase

Agentic SEO and GEO platform for researching, optimizing, publishing and monitoring content

Clearscope

SEO and AI-search content optimization with grading and visibility tracking

Read the full Semrush alternatives article

Semrush — frequently asked questions

What is Semrush used for?

Semrush is used for SEO, competitor research, keyword analysis, rank tracking, technical site audits, content optimization and increasingly AI-search visibility. Current plans can monitor how brands appear in AI answers, track custom prompts and analyze AI sentiment alongside traditional search performance. Separate Semrush toolkits also cover content, local marketing, market intelligence, advertising, social media and AI PR.

How much does Semrush cost?

The current SEO + AI Search lineup starts with SEO at USD 139 monthly or USD 117.33 annual-equivalent. Starter costs USD 199 or USD 165.17 annual-equivalent, Pro+ USD 299 or USD 248.17, and Advanced USD 549 or USD 455.67. A limited free account exists, while Enterprise and several specialist toolkits use separate pricing.

Does Semrush offer a free trial?

Yes. Semrush currently promotes a seven-day free trial for eligible SEO, AI-search and enterprise evaluation workflows. Trials automatically convert to paid subscriptions unless canceled through the required cancellation process before the trial ends. Semrush's standard seven-day money-back guarantee is separate and mainly applies to qualifying initial annual purchases, not month-to-month subscriptions or trial-conversion payments.

What does Semrush track in AI search?

Semrush AI Visibility measures mentions, citations, share of voice and brand sentiment across major AI-search surfaces. Current bundled plans track different numbers of custom prompts, while the standalone Base toolkit tracks 25 prompts for one brand-performance domain. Enterprise expands to broader LLM coverage and effectively custom or unlimited prompt tracking for large organizations and multiple brands.

Is Semrush secure for enterprise use?

Semrush publishes dedicated security, privacy and data-processing documentation and describes technical and organizational controls for customer data. Its Enterprise offering adds SSO, team governance, audit logs, custom integrations, SLA and 24/7 support. Semrush stores service data in secure infrastructure providers including AWS and Google Cloud. Buyers with regulated requirements should review the applicable enterprise agreement and security package.

What do G2 reviewers say about Semrush?

G2 rates the main Semrush product about 4.5 out of 5 from more than 3,300 reviews. Users frequently praise keyword research, competitor intelligence, position tracking and the convenience of having many SEO tools in one platform. Common criticisms include premium pricing, add-on costs and an interface that can feel overwhelming because of the product's breadth.